airescue

12 things between your prototype and real users.

Your app works. That is the hard part, and you already did it. What follows is the other list — the one nobody hands you when the demo starts working, and the one that decides what happens the week strangers arrive.

Tick the ones that are true of your app right now. Nothing is sent anywhere — the count below is worked out in your browser and stored nowhere, including by me.

The checklist

What the number means

Not much on its own, and it is not a grade. Every one of these is normal in an app that was built to see whether the idea worked. They are only a problem on the day the app stops being a prototype, and that day is usually decided by someone else — a first customer, a link that travels further than you expected.

None of the twelve needs me. They are written plainly on purpose, and a patient founder with a weekend can close most of them. Numbers 7 and 10 are worth doing this week whatever else you decide: rotating a leaked key and turning on two-factor at the registrar are an afternoon between them, and both get harder the longer they wait.

If you would rather not

I go through your app and send you a written report in plain language, ranked by what will actually hurt you — then fix what needs fixing. Work starts with a paid review. The rest is on the home page.

I read and answer it myself.

Telling me which numbers you ticked is a good first email. Telling me the keys themselves is not — please don’t send those.